Privacy Policy


At Pearls Paradise Limited (“Us” / “We”), we are committed to ensuring that your private information stays exactly that, private.

Data Protection

All organisations that process personal data are required to comply with data protection legislation. This includes in particular the Data Protection Act 1998 (or its successor) and the EU General Data Protection Regulation (together the ‘Data Protection Laws’). The Data Protection Laws give individuals (known as ‘data subjects’) certain rights over their personal data whilst imposing certain obligations on the organisations that process their data.

As an online retail business we collect and process both personal data and sensitive personal data. We are required to do so where it is necessary and/or we are legally obligated to do so. We are also required to keep this data for different periods depending on the nature of the data.   Please note that we never have and never will sell your data onto a third party.

This policy sets out how we implement the Data Protection Laws.



In this policy the following terms have the following meanings:

consent means any freely given, specific, informed and unambiguous indication of an individual’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of persona data relating to him or her;

data controller means an individual or organisation which, alone or jointly with others, determines the purposes and means of the processing of personal data;

data processor means an individual or organisation which processes personal data on behalf of the data controller;

personal data* means any information relating to an individual who can be identified, such as by a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

personal data breach means a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data;

processing means any operation or set of operations performed on personal data, such as collection, recording, organisation, structuring, storage (including archiving), adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to an individual, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;

sensitive personal data* means personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data, data concerning health, an individual’s sex life or sexual orientation and an individual’s criminal convictions.

* For the purposes of this policy we use the term ‘personal data’ to include ‘sensitive personal data’ except where we specifically need to refer to sensitive personal data.

Supervisory authority means an independent public authority that is responsible for monitoring the application of data protection. In the UK the supervisory authority is the Information Commissioner’s Office (ICO).


Data Processing

We process personal data in relation to our customers at point of sale and are a data controller for the purposes of the Data Protection Laws. Pearls Paradise Limited (company number 09734682) of Riverlight Quay, London, United Kingdom, SW11 8DW has registered with the ICO and our registration number is ZA86804.

We may hold personal data on individuals for the following purposes:

  • Sales & payment processing
  • Advertising, marketing and public relations;
  • Accounts and records;

  1. The data protection principles 

The Data Protection Laws require that we, acting as either data controller or data processor, process data in accordance with the principles of data protection. These require that personal data is:

  1. Processed lawfully, fairly and in a transparent manner;
  2. Collected for specified and legitimate purposes and not further processed in a manner that is incompatible with those purposes;
  3. Adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed;
  4. Accurate and kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay;
  5. Kept for no longer than is necessary for the purposes for which the personal data are processed;
  6. Processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures; and that
  7. The data controller shall be responsible for, and be able to demonstrate, compliance with the principles.


  1. Legal bases for processing

We will only process personal data where we have a legal basis for doing so (see Annex).

The Company will review the personal data it holds on a regular basis to ensure it is being lawfully processed and it is accurate, relevant and up to date and those people listed in the Appendix shall be responsible for doing this.

Before transferring personal data to any third party the Company will establish that it has a legal reason for making the transfer.


  1. Privacy by design and by default

We have implemented measures and procedures that adequately protect the privacy of individuals and ensures that data protection is integral to all processing activities. This includes implementing measures such as data minimisation (i.e. not keeping data for longer than is necessary) and cyber security.


Your rights under GDPR

We shall provide any information relating to data processing to an individual in a concise, transparent, intelligible and easily accessible form, using clear and plain language. The information shall be provided in writing, or by other means, including, where appropriate, by electronic means. We can provide this information orally if requested to do so by the individual.


  1. Notice of Privacy Policy

Where we collect personal data from you, we will notify you of our privacy policy at the time when we first obtain the personal data.

Where we intend to further process the personal data for a purpose other than that for which the data was initially collected, we will give you information on that other purpose and any relevant further information before it does the further processing.

  1. Subject access requests

You are entitled to access your personal data on request from the data controller.

  1. Rectification

You or another data controller at your request, have the right to ask us to rectify any inaccurate or incomplete personal data concerning yourself.

If we have given the personal data to any third parties we will tell those third parties that it has received a request to rectify the personal data unless this proves impossible or involves disproportionate effort. Those third parties should also rectify the personal data they hold – however we will not be in a position to audit those third parties to ensure that the rectification has occurred.

  1. Erasure

You or another data controller at your request, have the right to ask us to erase your personal data. 

If we receive a request to erase we will ask you if you want your personal data to be removed entirely or whether you’re happy for your details to be kept on a list of individuals who do not want to be contacted in the future (for a specified period or otherwise). We cannot keep a record of individuals whose data it has erased so you may be contacted again by us should we come into possession of your personal data at a later date.

If we have given the personal data to any third parties we will tell those third parties that it has received a request to erase the personal data, unless this proves impossible or involves disproportionate effort. Those third parties should also rectify the personal data they hold – however we will not be in a position to audit those third parties to ensure that the rectification has occurred.

  1. Restriction of processing

You or a data controller at your request have the right to ask us to restrict any processing of your personal data where:

  • You challenge the accuracy of the personal data;
  • The processing is unlawful and you oppose its erasure;
  • We no longer need the personal data for the purposes of the processing, but the personal data is required for the establishment, exercise or defence of legal claims; or
  • You have objected to processing (on the grounds of a public interest or legitimate interest) pending the verification whether the legitimate grounds of Pearls Paradise override those held by you.

If we have given the personal data to any third parties we will tell those third parties that we have received a request to restrict the personal data, unless this proves impossible or involves disproportionate effort. Those third parties should also rectify the personal data they hold – however we will not be in a position to audit those third parties to ensure that the rectification has occurred.

  1. Data portability

You have the right to receive personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit this data to another data controller in circumstances where:

  • The processing is based on your consent or a contract; and
  • The processing is carried out by automated means.

Where feasible, we may send the personal data to a named third party on your request.

  1. Object to processing

You have the right to object to your personal data being processed based on a public interest or a legitimate interest. You will also be able to object to the profiling of your data based on a public interest or a legitimate interest.

We shall cease processing unless there are compelling legitimate grounds to continue to process the personal data which override the individual’s interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

You also have the right to object to your personal data for direct marketing.

  1. Enforcement of rights

All requests regarding individual rights should be sent to 

We will act upon any subject access request, or any request relating to rectification, erasure, restriction, data portability or objection or automated decision making processes or profiling within one month of receipt of the request. We may extend this period for two further months where necessary, taking into account the complexity and the number of requests.

Where we consider that a request under this section is manifestly unfounded or excessive due to the request’s repetitive nature we may either refuse to act on the request or may charge a reasonable fee taking into account the administrative costs involved.

  1. Automated decision making

We will not subject you to decisions based on automated processing that produce a legal effect or a similarly significant effect on you, except where the automated decision:

  • Is necessary for the entering into or performance of a contract between the data controller and yourself;
  • Is authorised by law; or
  • You have given their explicit consent.


Purposes of the processing and the legal basis for the processing

We may use information held about you in the following ways:

  • To ship and deliver products after point of sale.
  • To send out confirmation of purchase documentation 
  • To email newsletters and promotional material 
  • For feedback and review purposes
  • We will rely on legal obligation if we are legally required to hold information on to you to fulfil our legal obligations.


Reporting personal data breaches

All data breaches should be referred to the persons whose details are listed in the Appendix.

  1. Personal data breaches where the Company is the data controller

Where we establish that a personal data breach has taken place, we will take steps to contain and recover the breach. Where a personal data breach is likely to result in a risk to the rights and freedoms of any individual the Company will notify the ICO.

Where the personal data breach happens outside the UK, we shall alert the relevant supervisory authority for data breaches in the effected jurisdiction.

  1. Communicating personal data breaches to individuals

Where we have identified a personal data breach resulting in a high risk to the rights and freedoms of any individual, we shall tell all affected individuals without undue delay.


Human Rights Act

All individuals have the following rights under the Human Rights Act 1998 (HRA) and in dealing with personal data these should be respected at all times:

  • Right to respect for private and family life (Article 8).
  • Freedom of thought, belief and religion (Article 9).
  • Freedom of expression (Article 10).
  • Freedom of assembly and association (Article 11).
  • Protection from discrimination in respect of rights and freedoms under the HRA (Article 14).


Changes to our Privacy Policy

Any changes that we make to our privacy notice in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy notice.



If you have a complaint or suggestion about the Company’s handling of personal data then please email or call us at +44 (0) 7510 003 484.

Alternatively you can contact the ICO directly on 0303 123 1113 or at



A cookie is a simple text file that is stored on your computer or mobile device by a website’s server. Each cookie is unique to your web browser. It will contain some anonymous information, such as a unique identifier and the site name.

Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website.

We may also use ‘analytical’ cookies to help us improve the way our website works, for example, by making sure users are able to find what they need easily.

You can find out more about the use of cookies on



  1. The lawfulness of processing conditions for personal data are:
  1. Consent of the individual for one or more specific purposes.
  2. Processing is necessary for the performance of a contract with the individual or in order to take steps at the request of the individual to enter into a contract.
  3. Processing is necessary for compliance with a legal obligation that the controller is subject to.
  4. Processing is necessary to protect the vital interests of the individual or another person.
  5. Processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the data controller.
  6. Processing is necessary for the purposes of legitimate interests pursued by the controller or a third party, except where such interests are overridden by the interests or fundamental rights or freedoms of the individual which require protection of personal data, in particular where the individual is a child.


  1. The lawfulness of processing conditions for sensitive personal data are:

  1. Explicit consent of the individual for one or more specified purposes, unless reliance on consent is prohibited by UK, EU or Member State law.
  2. Processing is necessary for carrying out data controller’s obligations under employment, social security or social protection law, or a collective agreement, providing for appropriate safeguards for the fundamental rights and interests of the individual.
  3. Processing is necessary to protect the vital interests of the individual or another individual where the individual is physically or legally incapable of giving consent.
  4. In the course of its legitimate activities, processing is carried out with appropriate safeguards by a foundation, association or any other not-for-profit body, with a political, philosophical, religious or trade union aim and on condition that the processing relates only to members or former members (or those who have regular contact with it in connection with those purposes) and provided there is no disclosure to a third party without the consent of the individual.
  5. Processing relates to personal data which are manifestly made public by the individual.
  6. Processing is necessary for the establishment, exercise or defence of legal claims or whenever courts are acting in their judicial capacity.
  7. Processing is necessary for reasons of substantial public interest on the basis of UK, EU or Member State law which shall be proportionate to the aim pursued, respects the essence of the right to data protection and provide for suitable and specific measures to safeguard the fundamental rights and interests of the individual.
  8. Processing is necessary for the purposes of preventative or occupational medicine, for assessing the working capacity of the employee, medical diagnosis, the provision of health or social care or treatment or the management of health or social care systems and services on the basis of UK, EU or Member State law or a contract with a health professional and subject to the necessary conditions and safeguards.
  9. Processing is necessary for reasons of public interest in the area of public health, such as protecting against serious cross-border threats to health or ensuring high standards of quality and safety of healthcare and of medicinal products or medical devices, on the basis of UK, EU or Member State law which provides for suitable and specific measures to safeguard the rights and freedoms of the individual, in particular professional secrecy.
  10. Processing is necessary for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes, which shall be proportionate to the aim pursued, respect the essence of the right to data protection and provide for suitable and specific measures to safeguard fundamental rights and interests of the individual.